MUMBAI, February 28 (Reuters): Fans in India will be able to watch Sunday’s El Clasico between Real Madrid and Barcelona live and free on Facebook Watch, the social media giant’s streaming platform, La Liga has said.
Spain’s top flight signed a landmark deal with Facebook last August which will allow viewers in the Indian sub-continent to watch every game over the next three seasons for free on the social network, although not all matches are streamed live.
Facebook began venturing into sports streaming in 2017 by broadcasting weekly Major League Baseball games and counts India as its largest market by users.
“As home to the two most-followed sports clubs on Facebook and some of the world’s most iconic footballers, La Liga has a huge global presence on our platform,” Peter Hutton, Facebook’s head of global live sports programming, told Reuters.
Through the Facebook Watch partnership, La Liga has been able to reach a new and younger audience in a country of 1.3 billion people with 82 percent of viewers so far under the age of 35.
“El Clasico is the biggest rivalry not only in La Liga, but the world, with an aggressive competitiveness between the clubs and of course adding to that luminous history,” Jose Antonio Cachaza, managing director, La Liga India said.
from The Morung Express
via The Morung Express
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